How old is your website in dog years
As funny as that sounds, it comes with a lot of truth. The technology that drives the web and websites is in constant change. State-of-the-art websites that were built in 2017 are already on the countdown clock to when they are obsolete or their base foundation is "out of support." What isn't funny is how users perceive an outdated website when they land on one.
When a new website launches, it's shiny and new with the latest and greatest platforms and frameworks available. They have the newest components, they serve to devices perfectly, and they are styled to the latest trends. Everything needed to make you a proud owner.
But, once it's launched, the countdown to upgrades, updates, and refreshes start.
A new site left "as is" will give you about a 2 year life span before it is in need of service. It wasn't that long ago that we went from HTML static sites, to CMS (content management system) sites, to needing to be "mobile responsive." This transition all happened within a 2-3 year time span.
A website today is a primary business tool. It is absolutely necessary to have a presence on the web. So as with all business tools, it must be maintained to be effective. It is the cost of doing business.
The Dog Years
Year 1 & 2: A website maintains itself as far as platform, framework, code, server technology, and styling. Content is and will always be a different story. "Content is King" and a website's content should always be in constant change.
Year 3: Your site will start looking stale to even you the owner as styling trends change. By this time, major updates to the technology will start to show on your site. Even though you may not be doing upgrades/updates to your site, the developers and server companies most certainly are. They have no choice, the demand for higher security, faster speeds, and performance drives these technology changes.
Year 4 and Beyond: By this time your site's age is showing. If we back this time frame up a few years, it would have meant that you were still on a static HTML site and not serving to mobile devices. You could even be at a point were you and your visitors are getting warning notices about non-supported code.
Visitor Perception
Everyone who surfs the web has been trained (whether they know it or not) to spot old and/or aging websites. Perceived older sites automatically lose any authority they may have once had. Bounce Rates (leaving a site in under a minute of landing on them) sky rocket and forget about being served correctly to mobile devices. Your on-line brochure becomes a death sentence for your business. Some folks have said "I only have a site on-line so people can see me and validate my business. I don't get much from it." I disagree, you get more from it then you think and not in a good way.
We will evaluate your current website and present you with a road map to get your site and your brand back on track. Just fill out the form below to schedule a consultation.
